Keep, Cut, or Shift? Your business needs this audit

Welcome back to your favorite hangout spot for solopreneurs. 👋

In today’s edition, we’ve got:
🔭 4 of our fav interesting finds this week
🍿 The latest things brewing in Solopreneurship
🎡 How to avoid the revenue trap so you keep more profit in your business

Grab your 4th cup of coffee (or energy drink) and let’s dive in!

🔭 Interesting finds this week:

Why your signup page should be 'stupidly simple' - This change help the creator move from 30% conversion to 50% conversion.

How Katie from @RebelandRise made over $80k with her course, ShowitAll, in her first year - It’s always interesting to hear real case studies of people’s launches.

How to create an evergreen lead magnet that attracts the right people - Following along from a simple signup page, here are some great steps to create a lead magnet or freebie to attract the right readers and buyers.

LTK's radical pivot reveals what successful creator businesses will look like in 2025 (and it's not what you think) - community, community, community. Is that the future?

🍿 What’s happening in Solopreneur land?

• Events happening in June 2025 for solopreneurs:

  • VidCon 2025 - for those interested in digital content creation

  • Craft & Commerce by Kit - a conference for creators

  • SocialWest 2025 - a multi-faceted marketing conference in Calgary

  • Social Media Marketing Strategies Virtual Summit - while not directly for solopreneurs, there will be some interesting social media insights shared

  • Tech Week - for those in the tech and finance space
    
    Are you heading to any of these events? Let us know!
    
    

• The Summer Slump (or Bump)
  Depending on your business model, summer is either your slowest season... or your surprise growth spurt.
  

  If you’re noticing a dip in engagement, sales, or energy…don’t panic.

  This is common in industries tied to education, B2B, or structured routines.
  (Hello, family vacations + kids at home.)
  

  But slower seasons are gold for audience nurturing.

  
  Now’s the time to show up, connect, and build trust, so when things pick up again, you’re already top of mind.
  
  

• Fall = Prime Growth Season
  If your business usually quiets down during summer, chances are fall is your boom.

  
  Once back-to-school hits and routines reset, buyers are more focused, strategic, and ready to invest.
  
  That’s why summer is the perfect time to:

  • Grow your audience (run lead gen, guest interviews, collabs)

  • Share value consistently (emails, social, lives)

  • Warm them up for a fall launch or promo

  
  Don’t waste a perfectly good lull.
  Use it to plant seeds that your fall self will thank you for.

🎡 Avoiding the Revenue Trap: Keep, Cut, or Shift Your Way to Profit

Revenue looks good on paper. But what about your actual take-home? Or your time freedom?

Let’s make sure your growth doesn’t come at the cost of profit or peace.

Let’s talk about something that gets buried under the hype of revenue goals: actual profit.

Because it’s one thing to make $10K/month…
It’s another thing to keep $6K… or $2K… or sometimes, just your sanity.

Here’s a simple way to start building a more profitable business (without tearing it all down):

The Keep / Cut / Shift Audit:

1. Keep:
   These are your most profitable offers and expenses.
   
   Ask: Does this bring in consistent revenue with a reasonable time investment? Does it actually move the needle?

   ✔️ Keep anything that delivers high value with high return.
   ✔️ Keep tools and expenses that actively support delivery, marketing, or sanity.

   
   

2. Cut:
   This is the stuff that looks good but doesn’t pay well.
   
   Ask: Am I holding onto this because it worked once? Or because I’m emotionally attached?

   ✂️ (yes I’m using the scissor emoji - it’s fun and it works😂) Cut offers that require tons of time but don’t bring in enough revenue.
   ✂️ Cut software you’re not using or services you keep “meaning to optimize.”
   
   

3. Shift:
   Yes, you’re allowed to pivot and shift things, it’s your business 🙂.
   
   Ask: What can be adjusted to increase profit without increasing effort and without taking away from your core transformation for the customer?

   ✔️ Shift delivery methods to group or evergreen.
   ✔️ Shift pricing if your margin is too thin.
   ✔️ Shift your audience if they’re not ready to pay for the transformation you offer.

Quick gut check:
Would you still offer this service (or pay for this tool) if it didn’t already exist in your business?
If not, it might be time to cut or shift.

😂 We’ve all had this type of day.

When you're the CEO, CFO, marketer, and IT support all in one day.

Got thoughts on today’s edition?
I read every reply.
Send me your thoughts, memes, or rants. 🫡

Stay wildly optimistic loungers,
- Kat M.