Productivity isn’t the goal. Profit is.

Welcome back to your favorite hangout spot for solopreneurs. 👋

In today’s edition, we’ve got:
🔭 4 in-case-you-missed-it highlights
🎡 A productivity reset to help you increase your profit without spreading yourself too thin.

Because you don’t need a longer to-do list.
You need a more profitable one.

Let’s dive in.

🔭 ICYMI:

What do we do when it breaks? (Seth’s Blog)

Don’t abandon your growth too early (KM Blog)

Time is the most expensive thing you spend (LinkedIn)

How AI bots are creeping into digital products (SL Newsletter)

🎡 Productivity Reset: Focus on the Profitable Path with the ROI Lens

There’s a trap solopreneurs fall into, and it looks deceptively like progress.

⟫ They start a newsletter.
⟫ Post to three social platforms.
⟫ Play with a bunch of AI tools.
⟫ Think about launching a podcast.
⟫ Tweak their services…again.
⟫ Plan a new freebie.

And somehow feel... stuck.

That stuck feeling? It usually comes from spreading yourself too thin and putting energy into things that look productive but don’t actually drive results.

If you want to grow your business (and protect your time) you need to focus on what already works. The things that actually lead to sales, client conversions, and consistent income.

This is where The ROI Lens comes in.

🔍 The ROI Lens

Before you add another to-do to your list, pause and run it through this lens:

1. Does this lead to revenue or conversions based on my past results?

Think about real outcomes. Has this task or social channel generated the majority of my sales before? Has it led to conversations that turned into most of my clients or customers?

If yes, prioritize it.
If not, consider putting it on hold.

2. Is this where my current clients or customers are coming from?

Go back and trace your last 5–10+ client sales or 30-50+ product sales (higher numbers if you do higher volumes).
⟫ Did they come from Instagram?
⟫ A referral?
⟫ Your email list?
⟫ A DM reply?

Focus your effort where your results already live.

3. Can I optimize what’s working before adding anything new?

If email has worked well for you, could you send more consistently or improve your follow-up sequence instead of starting a YouTube channel from scratch?

If Instagram is a solid lead source, could you turn one great post into three instead of reinventing the wheel?

You don’t have to do more.
You just need to double down on the things that work.

🧠 Your time is not free. It has ROI just like your offers do.

Every hour you spend building, posting, or tweaking something has a cost. And not all tasks return that investment equally.

This doesn’t mean you never experiment. It just means you build from a solid, proven foundation.

Focus on what I call the profitable path.

Try This Today:

• List the last 5 things that led to a paying client or sale.

• Identify which marketing channels, offers, or actions directly contributed.

• Circle the one that’s most consistent and build your week around that path.

Want to go deeper with this? Hit reply and let me know what you uncovered when you walked through the ROI Lens. I’d love to hear what your most profitable path looks like right now.

Stay wildly optimistic loungers,
- Kat M.